49th ABS Annual Conference

In today’s interconnected world, the media plays a pivotal role in shaping public opinion and societal change. This presentation explores the critical need for socially conscious companies to lead the media landscape, focusing on amplifying voices that deserve attention and recognition. Drawing from years of experience at the BWC and the Office of Media and Technologies, we will highlight the power of media in fostering inclusive, diverse, and complex conversations. By sharing our insights on how to navigate these discussions in online spaces, we aim to empower organizations to create impactful media strategies that contribute to positive messages.